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9 tips for managing a seasonal business

As a savvy business owner, you know that cash flow is the fuel that drives your business. It can help you get from where you are to where you want to go. And if you run dry, it means trouble. If you are managing a seasonal business, controlling cash flow can be even more challenging than it is for year-round businesses, but the following tips can help keep your finances afloat through the seasonal highs and lows. Read More >

Dealing with hard-to-fill jobs

You probably know it already: Good help is hard to find. The old adage is truer now than ever for businesses of all sizes throughout California. The May 2016 National Federation of Independent Business jobs report found that among businesses trying to fill a position, almost half (48 percent) reported difficulty finding qualified applicants. Thirteen percent of owners reported “finding qualified workers” as their single most important business problem. Read More >

5 ways to deliver a better customer service experience

Your product may be loved and your staff may be talented, but if your customer service isn't held to the same standard, you could find yourself losing business. A recent survey of more than 1,000 customers found that 75 percent of them were still frustrated after speaking with a customer service representative -- even if their problem was solved. Read More >

Need a break to recharge? 6 steps to make it happen

Do you think your business can't afford to have you take a break for a vacation? Worried what will happen while you're gone? You're not alone. A Gallup poll found that 1 in 5 owners of businesses with five or fewer workers haven't taken a vacation in the past year. Read More >

How to drive your mobile strategy

For businesses in California and across the country, mobile is becoming the most important touchpoint to win, serve and retain customers. The total amount of time consumers spend with digital media has increased 35 percent since 2013, with smartphone use having grown 78 percent during that time, and contributing to 92 percent of the total increase in time spent with digital media, according to a report from comScore. Read More >

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