If you own or manage a small business, you know that your customers are your bread and butter. Predictably, your focus is on getting as many customers as possible in the door. But it’s equally important to ask this question -- what do you do once you get them there?
Smart business owners know how to keep customers. They understand the value of repeat business and how it affects their bottom line. Returning ecommerce customers, for instance, spend almost twice as much money as new customers, according to a study by Monetate.
So, let’s look at seven customer retention strategies that can help drive your further success.
For more than 60 years, California Bank & Trust has been helping California businesses grow and prosper. We help lead them to brighter and financially sound futures. Today, we’re one of California’s most dynamic and admired banks, offering guidance, collaboration, and customized options simply not found at other banks. Contact us today for more information on how you can make California Bank & Trust work for the success of your business. [cite::171::cite] [cite::172::cite]