Black Friday is retail's biggest day — consumers spent $70.5 billion on the Friday after Thanksgiving in 2015, an average of $403.35 per shopper, according to Statistic Brain. But bargain hunters also recognize that Black Friday isn't their only option; they also spent more than $2 billion on Cyber Monday last year.
These big shopping days are not your only option, either. You can boost sales and bring in more customers with your own well-designed "Black Friday promotion." The following tips can help you create a winning offer.