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5 ways to generate leads during the off-season

Your off-season is a perfect time to gear up your marketing efforts to put your business in a position for greater success when the peak season begins again. Your goal is twofold: 1) be sure customers from this year's peak season remember you next year and 2) attract new customers. But be forewarned — some steps need to be taken during your busy season to maximize the effectiveness of your efforts. Here's a guide. Read More >

The benefit of investing in employees' education

With the convergence of two trends — the rising cost of higher education and tough competition for employees with certain skill sets — your company may be considering the addition of a tuition assistance program to your employee benefits package. For many companies, it's a smart move that can pay off with a more skilled, loyal and motivated workforce. Read More >

18 ways to save your business energy and money this summer

If you're looking for ways to save energy and money that don't require a major investment, all you need to do is keep reading. The following tips can help your business — and Mother Earth — come out ahead. Read More >

9 tips for managing a seasonal business

As a savvy business owner, you know that cash flow is the fuel that drives your business. It can help you get from where you are to where you want to go. And if you run dry, it means trouble. If you are managing a seasonal business, controlling cash flow can be even more challenging than it is for year-round businesses, but the following tips can help keep your finances afloat through the seasonal highs and lows. Read More >

Dealing with hard-to-fill jobs

You probably know it already: Good help is hard to find. The old adage is truer now than ever for businesses of all sizes throughout California. The May 2016 National Federation of Independent Business jobs report found that among businesses trying to fill a position, almost half (48 percent) reported difficulty finding qualified applicants. Thirteen percent of owners reported “finding qualified workers” as their single most important business problem. Read More >

The information contained herein may not represent the views and opinions of California Bank & Trust, a division of ZB, N.A. or its affiliates. It is presented for general informational purposes only and does not constitute tax, legal or business advice.
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