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Stepping up fraud protection for business

As a savvy businessperson, you can take proactive steps to protect your business from security threats that continue to grow at an alarming rate. Although cyber security threats change by the minute, some general trends include faster attacks, files held for ransom and far more malicious code, according to the 2015 Symantec Internet Security Threat Report available here to download. Read More >

Employee recognition is more important than you think

Finding talented employees takes a lot of work, and keeping them at your business for years to come is an effort that reaps substantial benefits. One of the best ways to retain employees is through employee recognition. According to a survey released in 2014 by the American Psychological Association, workers who reported having supervisors effective at providing employee recognition were more likely to plan on staying with their current employer for three years or longer. The survey also found that only about half of U.S. workers say they feel valued by their employer. Read More >

Find balance when your business partner is your spouse

Having similar goals and interests are key to many successful relationships. So it's no wonder that about one-third of family businesses are run by husband-and-wife teams, according to the Wall Street Journal. Running a business together requires the same qualities that create a successful marriage: trust, communication and commitment. Working hand-in-hand to build a partnership that's both professional and personal can be incredibly rewarding. Here are some tips to keep both relationships healthy. Read More >

Customer journey mapping: What is it and why do you need it?

As digital technology disrupts more and more industries — think Uber, Airbnb, etc. — staying close to your customers and providing an experience they won't want to give up has become even more vital to a business' survival. Of course, there are always other threats besides the technological ones, too, so enhancing the customer experience should be a goal no matter what pressures your business faces. Read More >

Finding More Customers Through Government Contracting

Government contracting provides a steady and reliable revenue stream for many businesses. According to, government agencies awarded more than $445 billion in contracts in 2014. Tapping into this spending pipeline can spur significant business growth. Read More >

The information contained herein may not represent the views and opinions of California Bank & Trust, a division of ZB, N.A. or its affiliates. It is presented for general informational purposes only and does not constitute tax, legal or business advice.
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