If you are like most small businesses, you must compete with much larger companies that are providing similar products and services. It can be a challenge to operate when these “big guys” offer greater efficiency and selection at lower prices. So how can your small business succeed with these less-than-optimal conditions?
Use “small” to your advantage. Take pride in your business’s identity and promote it as a selling feature. Learn what makes your business unique and what you can offer that other companies, especially those larger than yours, cannot. That is how your business will get noticed, and how you can compete, so utilize it to your best advantage.
Below are some examples:
Embrace and promote the unique elements of your small business, and you will be able to successfully compete with the “big guys.”
To explore more small business tips on employee management, banking options, financing and more, visit California Bank & Trust's Business Resource Center [cite::171::cite] [cite::172::cite].