California Is Making Waves in Online Sales: Are You?
Internet sales are multiplying at a dizzying pace, and the Golden State is at the forefront of this phenomenon. This is not a huge surprise, considering that California is currently the fifth largest economy in the world, with a massive population directly influenced—and benefited—by the digital revolutions in Silicon Valley and San Diego.
Naturally, our residents are highly savvy digital consumers, armed with smartphones and laptops and ready to click “purchase.” As a result, California businesses in particular have swiftly learned how to best adapt to online shopper expectations in order to grab that coveted, competitive advantage—they are, in today’s popular parlance, “killing it” by adopting successful strategies for online marketing.
How to improve lead generation: Tactics from the Pros
To create lasting customer relationships, it is up to you to take the first few steps. Start smart by both gathering and distributing the right information to improve lead generation.
Bolster Online Sales Conversions
While building online presence is the first step to improve lead generation, the sheer size of your following won’t necessarily equate to sales success online. Many retailers see massive traffic to their websites, yet still find themselves lacking in sales conversions, with abandoned carts littering their virtual sales floors. Ultimately, success in maximizing online ROI is all about targeting the right audience.
We are living in an online world. Be part of it.
You might as well get used to it: business lives online. Practically every adult is now connected to the Internet through a variety of mobile devices, from smartphones to watches. Shoppers use apps multiple times a day to make purchases, schedule appointments and deliveries, see new products and services and take advantage of discounts. Statistics show that every two out of three minutes online is spent on a mobile device.
In fact, in all likelihood, you are reading this article on your smartphone or your tablet right now. After you’re done, you may be tempted to make a much-needed purchase of new bath towels. As you look down at your screen, switch over to an app (which has been configured to your liking) and prepare to click on the re-order button and experience the ease of modern commerce, ask yourself: “Would my customers settle for anything less?”[cite::171::cite] [cite::172::cite]