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Does your business need a mobile app?

By now, it's obvious that mobile is the way of the future, and businesses that ignore mobile users do so at their peril. You need to have a presence where your customers hang out, and eMarketer estimates that U.S. adults spend an average of 3 hours and 8 minutes per day on mobile devices, excluding phone conversations. Read More >

Buying a business? Know an asset acquisition vs. a stock acquisition

Is it too early to declare 2016 the "Year of the Small Business Sale"? According to BizBuySell.com, completed sales of small businesses are higher in 2016 than they've been since before the recession. And it's no wonder businesses are selling! Purchasing an existing business gives you a client list, cash flow and workforce right from the get-go. Read More >

Last-minute ideas for holiday marketing

For most businesses, marketing is a must year-round. And it can be especially useful during the last few months of the year—when companies tend to make a majority of their annual sales. But how do you maximize your potential for business? How do you stand out from competitors? How do you catch up if you're starting fourth quarter marketing late? Here are a few holiday marketing ideas to empower your small business's salesmanship as you enter this critical season: Read More >

8 tips to create a successful promotion and boost sales

Black Friday is retail's biggest day — consumers spent $70.5 billion on the Friday after Thanksgiving in 2015, an average of $403.35 per shopper, according to Statistic Brain. But bargain hunters also recognize that Black Friday isn't their only option; they also spent more than $2 billion on Cyber Monday last year. Read More >

Expanding opportunities for women and business

What type of American businesses combined exceed the gross domestic product (GDP) of Brazil, Canada and South Korea — or the combined market capitalization of Apple, Microsoft, GE, Google and Sony? If you answered, "women-owned businesses in the United States," head to the front of the class! More than one-third (36.3 percent) of privately held businesses in the United States are now owned by women, up from 28.8 percent in 2007, according to the U.S. Small Business Administration (SBA). Read More >

The information contained herein may not represent the views and opinions of California Bank & Trust, a division of ZB, N.A. or its affiliates. It is presented for general informational purposes only and does not constitute tax, legal or business advice.
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