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4 Benefits of Frequent Competitive Analysis

When you started your business, you probably took stock of your competition and made yourself aware of their strengths and weaknesses. By doing this competitive analysis, you were better able to position your business and develop a strategy for success. But a competitive analysis isn't just helpful when your business is in its infancy. Read More >

3 Ways to Help Prevent Employee Burnout and Encourage Success

Has a previously great employee been displaying poor work ethic? Maybe he or she isn't as productive, doesn't engage in discussions or consistently shows up late. These may seem like signs of laziness, but if these habits are a new problem, you may actually be witnessing job burnout. Read More >

Exporting? Explore Options For International Business

Concerns about the details involved in international shipping sometimes discourage businesses from seeking customers for their products around the globe. In order to export your company's goods, you must meet packing, labeling, documentation and insurance requirements. It can seem daunting, especially to new or relatively inexperienced exporters. But solutions are available! Depending on your exporting needs, one or more of the options outlined below may help you reach your goals for global commerce. Read More >

How to Prepare Your Business for a Cyberattack

The worldwide WannaCry ransomware attack in mid-May brought renewed attention to the importance of cybersecurity to businesses in California and across the globe. Businesses in the U.S. weren’t hit as hard as in many other nations, but the attacks should serve as a reminder to organizations of all sizes that they need to take steps to help protect themselves. Read More >

Celebrate California Small Business Day

Small businesses in California receive some well-deserved recognition Monday, June 5 with a celebration of California Small Business Day. California legislators honor outstanding small businesses from their districts as government officials, small business organizations and small business owners come together to recognize the vital role that small businesses play in California's economy. It's a day for small business owners to connect in Sacramento with government agencies, elected officials and businesses that can help them succeed and grow. Read More >

The information contained herein may not represent the views and opinions of California Bank & Trust, a division of ZB, N.A. or its affiliates. It is presented for general informational purposes only and does not constitute tax, legal or business advice.
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