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Tagged by: "Business Banking"

5 ways to generate leads during the off-season

Your off-season is a perfect time to gear up your marketing efforts to put your business in a position for greater success when the peak season begins again. Your goal is twofold: 1) be sure customers from this year's peak season remember you next year and 2) attract new customers. But be forewarned — some steps need to be taken during your busy season to maximize the effectiveness of your efforts. Here's a guide. Read More >

9 tips for managing a seasonal business

As a savvy business owner, you know that cash flow is the fuel that drives your business. It can help you get from where you are to where you want to go. And if you run dry, it means trouble. If you are managing a seasonal business, controlling cash flow can be even more challenging than it is for year-round businesses, but the following tips can help keep your finances afloat through the seasonal highs and lows. Read More >

Need a break to recharge? 6 steps to make it happen

Do you think your business can't afford to have you take a break for a vacation? Worried what will happen while you're gone? You're not alone. A Gallup poll found that 1 in 5 owners of businesses with five or fewer workers haven't taken a vacation in the past year. Read More >

How to drive your mobile strategy

For businesses in California and across the country, mobile is becoming the most important touchpoint to win, serve and retain customers. The total amount of time consumers spend with digital media has increased 35 percent since 2013, with smartphone use having grown 78 percent during that time, and contributing to 92 percent of the total increase in time spent with digital media, according to a report from comScore. Read More >

Seven Ways to Involve Employees in Cost-Saving Measures

Your business works for every dollar it earns, and any wasted money in your company means less cash for the bottom line. Keeping a close eye on waste and overspending requires participation across your entire business. With team members in every department on the lookout for the best value and the reduction of waste, you may see a dramatic impact on spending and saving. Read More >

The information contained herein may not represent the views and opinions of California Bank & Trust, a division of ZB, N.A. or its affiliates. It is presented for general informational purposes only and does not constitute tax, legal or business advice.
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