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Tagged by: "Business Banking"

Fight fraud with the Layered Defense Approach

In business, there's no end to the variables that factor into your success and require your attention: How's the economy doing? What are competitors up to? Have customer expectations changed? One concern that may get short shrift among all the other competing demands is payments fraud. Read More >

Are you up-to-date on California employment laws?

A tangle of new California employment laws has taken effect recently or will take effect soon, creating fresh challenges for many California employers. Here's what you need to know to avoid running afoul of new legislation. Read More >

Marketing to millennials: a how-to guide

Millennials, those born from 1981-1996 according to the Pew Research Center, are the nation's largest living generation. Capturing their attention and engaging their loyalty is crucial to succeeding in business. However, businesses (typically run by boomers and Gen Xers) struggle to understand this generation of digital natives with different values, motivations and communication preferences. Here are some thoughts on relating to and understanding this generation who, whether as part of your workforce or customer base, are a force to be reckoned with. Read More >

Stepping up fraud protection for business

As a savvy businessperson, you can take proactive steps to protect your business from security threats that continue to grow at an alarming rate. Although cyber security threats change by the minute, some general trends include faster attacks, files held for ransom and far more malicious code, according to the 2015 Symantec Internet Security Threat Report available here to download. Read More >

Employee recognition is more important than you think

Finding talented employees takes a lot of work, and keeping them at your business for years to come is an effort that reaps substantial benefits. One of the best ways to retain employees is through employee recognition. According to a survey released in 2014 by the American Psychological Association, workers who reported having supervisors effective at providing employee recognition were more likely to plan on staying with their current employer for three years or longer. The survey also found that only about half of U.S. workers say they feel valued by their employer. Read More >

The information contained herein may not represent the views and opinions of California Bank & Trust, a division of ZB, N.A. or its affiliates. It is presented for general informational purposes only and does not constitute tax, legal or business advice.
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