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Tagged by: "Small Business"

Investing for business growth: What you need to know

As California's economy continues growing, it may give you the confidence to invest in and grow your own business. Making significant investments — even if you have to borrow to do so — can allow you to scale up your business. Consider these common business investments: Read More >

A salute to California's small businesses

Whether your small business has two employees or 20, when you have a strong foundation, good ideas and the right financial path, your business contributes to the continued success of California's economy and helps your community thrive. But small businesses can't thrive on good ideas and a big vision alone. If you own a small business in California, chances are good you have a strong relationship with a business banker who partners with you to realize your dreams for your business and your financial future. Read More >

Fight fraud with the Layered Defense Approach

In business, there's no end to the variables that factor into your success and require your attention: How's the economy doing? What are competitors up to? Have customer expectations changed? One concern that may get short shrift among all the other competing demands is payments fraud. Read More >

Are you up-to-date on California employment laws?

A tangle of new California employment laws has taken effect recently or will take effect soon, creating fresh challenges for many California employers. Here's what you need to know to avoid running afoul of new legislation. Read More >

Marketing to millennials: a how-to guide

Millennials, those born from 1981-1996 according to the Pew Research Center, are the nation's largest living generation. Capturing their attention and engaging their loyalty is crucial to succeeding in business. However, businesses (typically run by boomers and Gen Xers) struggle to understand this generation of digital natives with different values, motivations and communication preferences. Here are some thoughts on relating to and understanding this generation who, whether as part of your workforce or customer base, are a force to be reckoned with. Read More >

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